---
title: Industry Events
description: This topic covers the strategic planning, execution, and leveraging of trade shows, conferences, and networking events. Learners will understand how to select relevant events, prepare marketing materials, network effectively, and convert event leads into long-term business opportunities.
category: business-entrepreneurship
subcategory: entrepreneurship
difficulty: beginner, intermediate, advanced
url: /subject/industry-events
---

# Industry Events

This topic covers the strategic planning, execution, and leveraging of trade shows, conferences, and networking events. Learners will understand how to select relevant events, prepare marketing materials, network effectively, and convert event leads into long-term business opportunities.

## Available Resources

1 Books • 3 Websites

## Websites

### 1. Web Summit

Official site of the Lisbon-based technology conference, which also runs editions in Vancouver, Rio de Janeiro, and Qatar. Founders and investors use it to find dates, speaker lineups, startup programs, and ticketing for large-scale networking with tech companies.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://websummit.com/

**Tags:** tech-conferences, startups, venture-capital, networking, trade-events

### 2. SaaStr Annual

Event page for SaaStr's yearly B2B software conference in the San Francisco Bay Area, featuring talks from SaaS founders, operators, and investors. Attendees learn go-to-market, fundraising, and scaling tactics and meet investors and peers.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://www.saastr.com/annual

**Tags:** saas, b2b-software, startup-conferences, go-to-market, fundraising

### 3. meetup.com

Meetup is a platform for discovering and creating local groups and events to connect with like-minded people, helping you grow your network. Browse group pages, RSVP to events, and participate in discussions to build professional and social connections.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://meetup.com

**Tags:** websites, business-entrepreneurship, entrepreneurship

## Books

### 1. The Art of Gathering

**Author:** Priya Parker

Conflict-resolution facilitator Priya Parker examines why meetings, conferences, and celebrations often fall flat and how to design them around a clear purpose. Readers learn to set intentional rules, curate guests, host with generous authority, and structure openings and closings.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1594634920?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, entrepreneurship

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