--- title: Email Copywriting description: Email copywriting is the craft of writing persuasive messages sent directly to subscriber inboxes. You will learn to write high-converting subject lines, craft engaging body text, structure promotional campaigns, and optimize emails to improve open and click-through rates. category: literature-writing subcategory: copywriting-and-content difficulty: beginner, intermediate, advanced url: /subject/email-copywriting --- # Email Copywriting Email copywriting is the craft of writing persuasive messages sent directly to subscriber inboxes. You will learn to write high-converting subject lines, craft engaging body text, structure promotional campaigns, and optimize emails to improve open and click-through rates. ## Available Resources 1 Books • 2 Courses • 1 Websites ## Courses ### 1. Kopywriting Kourse Learn ad-copywriting from Neville Medhora's Kopywriting Kourse and write compelling copy that converts! Get started now. **Difficulty:** Beginner | **Price:** Free **Link:** https://kopywritingkourse.com/ **Tags:** copywriting, direct-response, email-marketing, persuasive-writing ### 2. Email Marketing This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth. By the end of this course, you will be able to: - Understand Email Marketing Fundamentals: Grasp the key objectives, importance, and legal aspects to build a strong foundation. - Develop Growth-Focused Strategies: Craft effective welcome, promotional, and sales emails that significantly boost business growth. - Master Mailchimp for Audience Management: List, segment, and manage audiences effectively, and create targeted email campaigns using Mailchimp. - Design Impactful Email Templates: Create compelling templates, forms, newsletters, and pop-ups that enhance audience engagement and conversions. - Implement Advanced Automation Techniques: Automate campaigns, manage subscriber follow-ups, and execute drip campaigns with Mailchimp's tools. - Optimize Campaigns with A/B Testing: Use A/B testing to analyze and refine your email strategies, ensuring maximum impact and effectiveness. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field. **Difficulty:** Beginner | **Language:** English | **Price:** Free **Link:** https://www.coursera.org/learn/email-marketing **Tags:** courses, business-entrepreneurship, copywriting-content ## Websites ### 1. copyhackers.com Copyhackers is a conversion-focused copywriting hub by Joanna Wiebe that teaches practical techniques for writing high-converting web copy, landing pages, emails, and product messaging. The site features expert blog posts, courses, templates, and other resources to help you write more effective copy. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://copyhackers.com **Tags:** websites, business-entrepreneurship, copywriting-content ## Books ### 1. Invisible Selling Machine **Author:** Ryan Deiss Ryan Deiss's short book on email marketing automation, laying out a sequence of indoctrination, engagement, ascension and segmentation campaigns across the customer lifecycle. Readers learn to plan automated follow-up email series that move subscribers from first contact to repeat purchase. **Difficulty:** Intermediate | **Language:** English | **Price:** Paid **Link:** https://www.amazon.com/dp/194304600X?tag=edmonddante07-20 **Tags:** email-marketing, email-copywriting, marketing-automation, sales-funnels, direct-response --- *This content is part of Dantes.io - Your Treasure Map to Knowledge* *Curated by humans at Dantes.io. Personal study use welcome; republishing this curation requires permission (team@dantes.io).* View this page online: https://dantes.io/subject/email-copywriting