---
title: E-commerce Marketing
description: E-commerce marketing covers the strategies used to drive traffic and sales to online stores. Learners will understand how to implement search engine optimization, email marketing, social commerce, and paid advertising campaigns.
category: business-entrepreneurship
subcategory: e-commerce
difficulty: beginner, intermediate, advanced
url: /subject/e-commerce-marketing
---

# E-commerce Marketing

E-commerce marketing covers the strategies used to drive traffic and sales to online stores. Learners will understand how to implement search engine optimization, email marketing, social commerce, and paid advertising campaigns.

## Available Resources

1 Books • 1 Courses • 1 Websites

## Websites

### 1. Backlinko Ecommerce SEO Guide

Brian Dean's long-form guide to search engine optimization for online stores, covering keyword research for category and product pages, site architecture, on-page optimization, technical SEO and link building. Use it to plan and prioritize SEO work on an e-commerce site.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://backlinko.com/ecommerce-seo

**Tags:** ecommerce-seo, keyword-research, site-architecture, technical-seo, link-building

## Courses

### 1. Facebook Blueprint

Learn e-commerce marketing on Facebook with Meta Blueprint! Master ads and boost sales with this official course.

**Difficulty:** Intermediate | **Price:** Free

**Link:** https://www.facebook.com/business/learn

**Tags:** facebook-ads, meta-ads, paid-social, advertising-certification

## Podcasts

### 1. The My Wife Quit Her Job Podcast

**Author:** Steve Chou

Long-running interview podcast in which Steve Chou questions founders of bootstrapped online businesses about product sourcing, e-commerce stores, marketing channels, email and ads. Listeners gain concrete tactics for starting and growing a self-funded online business without outside capital.

**Difficulty:** Beginner | **Language:** en-US | **Price:** Free

**Link:** https://mywifequitherjob.com/category/podcast/

**Tags:** ecommerce, online-business, bootstrapping, founder-interviews, small-business

### 2. eCommerce Fuel Podcast

**Author:** Andrew Youderian

Weekly podcast hosted by store owner Andrew Youderian, interviewing established e-commerce operators on product research, launching stores, hiring, fulfilment, marketing and selling a business. Listeners learn how experienced merchants run and scale profitable independent online stores.

**Difficulty:** Beginner | **Language:** en-US | **Price:** Free

**Link:** https://commercetracks.com/podcasts/ecommerce-fuel/

**Tags:** ecommerce, online-store, scaling, operations, founder-interviews

## Books

### 1. Digital Marketing for Dummies

**Author:** Ryan Deiss, Russ Henneberry

A practical overview of the DigitalMarketer framework for acquiring and converting customers online. It covers content marketing, SEO, paid traffic, social media, email and conversion optimization, showing how to build a customer journey and measure campaign results.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1119235596?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, e-commerce

---

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