---
title: E-commerce Analytics
description: E-commerce analytics involves collecting and analyzing online store data. Learners will understand how to track customer behavior, measure conversion rates, and use key metrics to optimize sales performance and marketing campaigns.
category: business-entrepreneurship
subcategory: e-commerce
difficulty: beginner, intermediate, advanced
url: /subject/e-commerce-analytics
---

# E-commerce Analytics

E-commerce analytics involves collecting and analyzing online store data. Learners will understand how to track customer behavior, measure conversion rates, and use key metrics to optimize sales performance and marketing campaigns.

## Available Resources

2 Books • 1 Courses • 1 Websites

## Courses

### 1. Google Analytics for Power Users

Master e-commerce analytics with Google Analytics! This course from Google helps power users drive growth with data-driven insights.

**Difficulty:** Intermediate | **Price:** Free

**Link:** https://skillshop.exceedlms.com/student/path/29485-google-analytics-for-power-users

**Tags:** google-analytics, e-commerce-analytics, web-analytics, conversion-optimization

## Books

### 1. Web Analytics 2.0

**Author:** Avinash Kaushik

Analytics practitioner Avinash Kaushik's guide to measuring websites beyond pageviews: clickstream data, outcomes, experimentation, voice-of-customer research and competitive intelligence. Readers learn to choose meaningful metrics and turn web data into decisions that improve conversions.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/0470529393?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, e-commerce

### 2. Lean Analytics

**Author:** Alistair Croll, Benjamin Yoskovitz

Alistair Croll and Benjamin Yoskovitz show how startups pick the one metric that matters for their business model and stage, with benchmarks for e-commerce, SaaS, marketplaces and media. Readers learn to set targets, instrument experiments and judge progress with data.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1449335675?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, e-commerce

## Websites

### 1. analytics.google.com

Google Analytics is a web analytics platform that helps you measure and analyze your website's traffic and e-commerce performance, with real-time reports, audience insights, conversion tracking, and customizable dashboards. It provides guides, tutorials, and resources to learn how to interpret metrics, set up e-commerce tracking, and optimize marketing campaigns.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://analytics.google.com

**Tags:** websites, business-entrepreneurship, e-commerce

---

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