--- title: Customer Acquisition description: Customer acquisition is the process of bringing new customers or clients to a business. Learners will understand how to calculate acquisition costs, identify target audiences, and optimize marketing channels to build a sustainable customer pipeline. category: business-entrepreneurship subcategory: entrepreneurship difficulty: beginner, intermediate, advanced url: /subject/customer-acquisition --- # Customer Acquisition Customer acquisition is the process of bringing new customers or clients to a business. Learners will understand how to calculate acquisition costs, identify target audiences, and optimize marketing channels to build a sustainable customer pipeline. ## Available Resources 1 Videos • 5 Websites ## Websites ### 1. Traction Book Resources Companion site to Traction by Gabriel Weinberg and Justin Mares, built around the book's nineteen customer acquisition channels and its Bullseye framework. Founders use it to brainstorm channels, rank the most promising ones, and run cheap tests before committing budget. **Difficulty:** Beginner | **Price:** Free **Link:** https://tractionbook.com/ **Tags:** traction-channels, bullseye-framework, startup-marketing, customer-acquisition, growth-experiments ### 2. Andrew Chen's Blog Essays by Andrew Chen, venture investor and former head of rider growth at Uber, on user acquisition, viral loops, network effects, retention, and marketplace dynamics. Readers learn frameworks for reasoning about how consumer products grow and why individual growth tactics lose effectiveness. **Difficulty:** Beginner | **Price:** Free **Link:** https://andrewchen.com/ **Tags:** growth, user-acquisition, network-effects, viral-loops, retention ### 3. Lenny's Newsletter Lenny Rachitsky's weekly newsletter on product, growth, and startups, drawing on operator interviews and survey data; many posts require a paid subscription. Readers learn acquisition, activation, and retention benchmarks and how established companies found their first scalable growth channels. **Difficulty:** Beginner | **Price:** Free **Link:** https://www.lennysnewsletter.com/ **Tags:** growth, customer-acquisition, product-management, retention, startups ### 4. growthhackers.com GrowthHackers.com is a community-driven platform for growth marketing, offering data‑driven articles, case studies, and discussions where practitioners share experiments, playbooks, and best practices for acquisition, activation, retention, and monetization. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://growthhackers.com **Tags:** websites, business-entrepreneurship, entrepreneurship ### 5. Neil Patel **Author:** Neil Patel Blog and resource site run by marketer Neil Patel, publishing guides and tutorials on SEO, keyword research, content marketing, paid advertising, and analytics. Readers learn practical tactics for growing organic traffic, though articles also promote his agency and Ubersuggest tool. **Difficulty:** Beginner | **Language:** English | **Price:** Free **Link:** https://neilpatel.com **Tags:** seo, content-marketing, keyword-research, digital-marketing, organic-traffic ## Videos ### 1. Lecture 1 - How to Start a Startup (Sam Altman, Dustin Moskovitz) Opening lecture of Stanford's CS183B course, in which Sam Altman and Dustin Moskovitz cover why to start a company, choosing an idea and market, building a product people want, and assembling an early team. **Difficulty:** Beginner | **Price:** Free **Link:** https://youtube.com/watch?v=CBYhVcO4WgI **Tags:** startups, y-combinator, founders, entrepreneurship, leadership ## Podcasts ### 1. Marketing School **Author:** Eric Siu and Neil Patel Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. **Difficulty:** Beginner | **Language:** en | **Price:** Free **Link:** https://www.marketingschool.io/ **Tags:** digital-marketing, seo, content-marketing, social-media-marketing, email-marketing --- *This content is part of Dantes.io - Your Treasure Map to Knowledge* *Curated by humans at Dantes.io. Personal study use welcome; republishing this curation requires permission (team@dantes.io).* View this page online: https://dantes.io/subject/customer-acquisition