---
title: Conversion Rate Optimization
description: This topic covers the methodologies for increasing the percentage of website visitors who take a desired action. Learners will understand user behavior analysis, A/B testing, landing page design, and checkout funnel optimization.
category: business-entrepreneurship
subcategory: e-commerce
difficulty: beginner, intermediate, advanced
url: /subject/conversion-rate-optimization
---

# Conversion Rate Optimization

This topic covers the methodologies for increasing the percentage of website visitors who take a desired action. Learners will understand user behavior analysis, A/B testing, landing page design, and checkout funnel optimization.

## Available Resources

1 Books • 2 Courses • 3 Websites

## Websites

### 1. VWO Blog

Wingify's blog on conversion rate optimization, A/B testing, and user experience, publishing testing guides, case studies, and best-practice articles aimed at marketing and product teams running experimentation programs.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://wingify.com/blog/

**Tags:** cro, ab-testing, ux

### 2. CXL Blog

In-depth CRO articles, experiments, and ecommerce case studies recommended across r/ecommerce and r/marketing.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://cxl.com/blog/

**Tags:** cro, ab-testing, conversion-optimization, case-studies

### 3. optimizely.com

Optimizely is a digital experimentation platform that enables A/B testing, multivariate testing, and personalization to optimize websites and apps. The site provides product details, pricing, tutorials, case studies, blogs, guides, and other learning resources on conversion rate optimization and experimentation best practices.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://optimizely.com

**Tags:** websites, business-entrepreneurship, e-commerce

## Courses

### 1. Conversion Optimization Minidegree

Master conversion rate optimization with expert-led training! Learn to boost website conversions & grow your business.

**Difficulty:** Advanced | **Price:** Paid

**Link:** https://cxl.com/institute/programs/conversion-optimization-minidegree/

**Tags:** cro, ab-testing, cxl-institute, conversion-rate-optimization

### 2. Conversion Rate Optimization

Learn conversion rate optimization (CRO) from the HubSpot team! Improve your website's performance and drive more conversions.

**Difficulty:** Beginner | **Price:** Free

**Link:** https://academy.hubspot.com/courses/conversion-rate-optimization

**Tags:** cro, hubspot, conversion-rate-optimization, marketing

## Books

### 1. Conversion Optimization

**Author:** Khalid Saleh, Ayat Shukairy

A practical guide to converting website visitors into customers, covering landing pages, persuasion principles, usability, and analytics, illustrated with case studies from ecommerce and lead-generation sites.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1449377564?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, e-commerce

---

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