---
title: Cold Calling
description: Cold calling is the practice of contacting prospective customers who have had no prior contact with the salesperson. Learners will understand how to write effective scripts, handle immediate objections, build quick rapport, and secure follow-up meetings.
category: business-entrepreneurship
subcategory: sales
difficulty: beginner, intermediate, advanced
url: /subject/cold-calling
---

# Cold Calling

Cold calling is the practice of contacting prospective customers who have had no prior contact with the salesperson. Learners will understand how to write effective scripts, handle immediate objections, build quick rapport, and secure follow-up meetings.

## Available Resources

3 Books • 1 Websites

## Podcasts

### 1. The Art of Sales with Art Sobczak

**Author:** Art Sobczak

Long-running podcast from phone-sales trainer Art Sobczak, author of Smart Calling. Episodes cover researching prospects before calling, opening statements, getting past gatekeepers, voicemail, handling early objections and prospecting habits, giving listeners conversational call techniques they can apply straight away.

**Difficulty:** Beginner | **Language:** en | **Price:** Free

**Link:** https://TheArtOfSales.com

**Tags:** cold-calling, prospecting, phone-sales, objection-handling, b2b-sales

## Books

### 1. Fanatical Prospecting

**Author:** Jeb Blount

Jeb Blount's handbook on building a disciplined daily prospecting habit across phone, email, social and in-person channels. Covers time blocking, the law of replacement, telephone call frameworks and handling objections, so sellers can keep a full pipeline and book more meetings.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1119144752?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, sales

### 2. Smart Calling

**Author:** Art Sobczak

Art Sobczak's guide to cold calling built on pre-call research: gathering intelligence on prospects, crafting a relevant opening, using voicemail and email, and handling early resistance, so callers can earn conversations with decision-makers without scripted pitches or high-pressure tactics.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1118588711?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, sales

### 3. Cold Calling Techniques (That Really Work!)

**Author:** Stephan Schiffman

Short, practical sales classic from corporate trainer Stephan Schiffman on telephone prospecting: reaching decision-makers, setting appointments, structuring the call, and tracking call-to-appointment ratios. Readers come away with a repeatable cold-calling routine and responses to common objections.

**Difficulty:** Intermediate | **Language:** English | **Price:** Paid

**Link:** https://www.amazon.com/dp/1850918171?tag=edmonddante07-20

**Tags:** books, business-entrepreneurship, sales

## Websites

### 1. saleshacker.com

Sales Hacker is a leading resource for modern sales, offering practical articles, templates, webinars, and events on outbound and inbound selling, sales enablement, and revenue growth.

**Difficulty:** Intermediate | **Language:** English | **Price:** Free

**Link:** https://saleshacker.com

**Tags:** websites, business-entrepreneurship, sales

---

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