--- title: Branding description: Branding is the strategic process of creating a unique name, image, and reputation for a product or organization. You will study market positioning, brand strategy, audience research, and how visual and narrative elements shape public perception. category: arts-design subcategory: marketing difficulty: beginner, intermediate, advanced url: /subject/branding --- # Branding Branding is the strategic process of creating a unique name, image, and reputation for a product or organization. You will study market positioning, brand strategy, audience research, and how visual and narrative elements shape public perception. ## Available Resources 2 Books • 3 Courses • 4 Websites ## Websites ### 1. The Futur Design-business education company founded by Chris Do, publishing videos, podcasts, and courses on brand strategy, client pricing, and running a creative practice. Useful for designers who want to charge and position their work commercially. **Difficulty:** Beginner | **Price:** Free **Link:** https://thefutur.com/ **Tags:** branding, brand-strategy, design-business, creative-freelancing, pricing ### 2. Branding Strategy Insider Brand-strategy publication run by consultancy The Blake Project since 2006, posting practitioner essays on positioning, brand architecture, naming, and equity measurement. Regular reading builds vocabulary and judgment for real brand decisions rather than introductory theory. **Difficulty:** Beginner | **Price:** Free **Link:** https://brandingstrategyinsider.com/ **Tags:** branding, brand-strategy, positioning, brand-architecture, marketing ### 3. underconsideration.com/brandnew BrandNew is a design critique blog that showcases branding and logo identities, offering case studies, before/after comparisons, and thoughtful analysis of new brand launches and rebrands. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://underconsideration.com/brandnew **Tags:** websites, arts-design, graphic-design ### 4. logolounge.com LogoLounge is a premier logo design resource with a vast gallery of logos and curated collections, plus trend reports and design articles. It provides inspiration, case studies, and learning content for mastering logo design and branding. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://logolounge.com **Tags:** websites, arts-design, graphic-design ## Courses ### 1. Branding: The Creative Journey Learn branding from Sara Caldas and craft compelling brand identities! This course explores the creative journey of brand development. **Difficulty:** Intermediate | **Price:** Paid **Link:** https://www.domestika.org/en/courses/104-branding-the-creative-journey **Tags:** branding, brand-identity, graphic-design, logo-design, visual-identity ### 2. Brand Building Capstone of the CalArts Graphic Design specialization, taught by Michael Worthington: invent a startup and produce a full brand development guide with logotype, color palette, and applications. Requires prior coursework in typography and image-making. **Difficulty:** Beginner | **Language:** English | **Price:** Free **Link:** https://www.coursera.org/learn/brand-new-brand **Tags:** courses, business-entrepreneurship, entrepreneurship ### 3. Strategic Brand Management Welcome to the world of strategic brand management, where you'll explore the art and science of creating, maintaining, and enhancing powerful brands. This course offers a comprehensive guide to mastering the principles of brand management, transforming it into more than just a valuable skill. Gain essential knowledge and tools to build strong brands, differentiate in competitive markets, and drive business success. This course is designed for a wide range of individuals, including business professionals, brand managers, marketing enthusiasts, students, or simply curious learners eager to delve into the dynamics of branding. This course will provide you with strategic brand management tools to gain a competitive edge. It will enable leveraging advanced techniques and practical frameworks applicable to real-world branding scenarios. Upon completing this course, you will: 1. Understand and appreciation of the role of brands in in creating business and shareholder value. 2. Develop understanding of frameworks and concepts that can help in brand planning and execution. 3. Enhance the ability to plan and execute impactful brand strategies. 4. Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands. The course covers essential topics such as defining brand identity, the role of branding across different sectors, and the importance of brand design elements. You will also learn about brand differentiation, positioning, and how to sustain a brand's position in the market. Furthermore, the course delves into brand portfolio and architecture, providing a comprehensive understanding of brand extensions and their potential impact. Join us to unlock the full potential of strategic brand management and drive your success in the competitive business world. **Difficulty:** Beginner | **Language:** English | **Duration:** 6 Weeks of Study, 6 hours/week | **Price:** Free **Link:** https://www.coursera.org/learn/strategic-brand-management- **Tags:** courses, business-entrepreneurship, entrepreneurship ## Books ### 1. Building a StoryBrand **Author:** Donald Miller Applies a seven-part story framework to marketing messages, casting the customer as hero and the business as guide. Working through it produces a clarified one-liner, website copy, and email sequence for a specific business. **Difficulty:** Intermediate | **Language:** English | **Price:** Paid **Link:** https://www.amazon.com/dp/0718033329?tag=edmonddante07-20 **Tags:** books, business-entrepreneurship, entrepreneurship ### 2. Brand Gap **Author:** Marty Neumeier A short, slide-like argument that brands live in the gap between business strategy and creative execution, covering differentiation, collaboration, innovation, validation, and cultivation. Gives a compact vocabulary for discussing brand decisions with executives. **Difficulty:** Intermediate | **Language:** English | **Price:** Paid **Link:** https://www.amazon.com/dp/0735713308?tag=edmonddante07-20 **Tags:** books, business-entrepreneurship, entrepreneurship --- *This content is part of Dantes.io - Your Treasure Map to Knowledge* *Curated by humans at Dantes.io. Personal study use welcome; republishing this curation requires permission (team@dantes.io).* View this page online: https://dantes.io/subject/branding