--- title: Blogging description: Blogging involves planning, writing, and publishing articles online to engage an audience or promote a brand. This topic covers content strategy, headline writing, formatting for readability, and basic optimization techniques to attract and retain digital readers. category: literature-writing subcategory: copywriting-and-content difficulty: beginner, intermediate, advanced url: /subject/blogging --- # Blogging Blogging involves planning, writing, and publishing articles online to engage an audience or promote a brand. This topic covers content strategy, headline writing, formatting for readability, and basic optimization techniques to attract and retain digital readers. ## Available Resources 1 Books • 2 Courses • 4 Websites ## Websites ### 1. Backlinko Brian Dean's SEO site, now owned by Semrush, publishing long-form guides on keyword research, on-page optimization, link building and content promotion. Bloggers learn how search rankings work and how to plan articles that attract organic traffic. **Difficulty:** Beginner | **Price:** Free **Link:** https://backlinko.com/ **Tags:** seo, link-building, keyword-research, content-marketing ### 2. copyblogger.com Copyblogger is a leading resource for copywriting and content marketing, offering practical guides and strategies to write persuasive copy, craft effective headlines, and build content-based audiences. The site features blog posts on copywriting fundamentals, email and web copy, SEO-friendly writing, conversions, and downloadable templates and resources. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://copyblogger.com **Tags:** websites, business-entrepreneurship, copywriting-content ### 3. problogger.com ProBlogger is a comprehensive resource for bloggers, offering practical guides on starting and growing a blog, content strategy, monetization, SEO, and audience building, plus podcasts and a job board. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://problogger.com **Tags:** websites, business-entrepreneurship, copywriting-content ### 4. copyhackers.com Copyhackers is a conversion-focused copywriting hub by Joanna Wiebe that teaches practical techniques for writing high-converting web copy, landing pages, emails, and product messaging. The site features expert blog posts, courses, templates, and other resources to help you write more effective copy. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://copyhackers.com **Tags:** websites, business-entrepreneurship, copywriting-content ## Courses ### 1. Content Marketing Certification Course Master content calendar planning with HubSpot's free Content Marketing Certification course. Boost your skills and drive content success! **Difficulty:** Beginner | **Price:** Free **Link:** https://academy.hubspot.com/courses/content-marketing **Tags:** content-marketing, content-strategy, editorial-planning, seo, hubspot ### 2. Content Marketing Strategy In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing. **Difficulty:** Beginner | **Language:** English | **Duration:** 4 weeks of study, 2-4 hours/week | **Price:** Free **Link:** https://www.coursera.org/learn/content-marketing **Tags:** courses, business-entrepreneurship, copywriting-content ## Books ### 1. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income **Author:** Darren Rowse, Chris Garrett A practical guide by the founders of ProBlogger to running a blog as a business. It covers choosing a niche, writing posts readers return for, building traffic and community, and earning from advertising, affiliates and products, so readers can plan a sustainable blog. **Difficulty:** Intermediate | **Language:** English | **Price:** Paid **Link:** https://www.amazon.com/dp/0470616342?tag=edmonddante07-20 **Tags:** blogging, blog-monetization, content-strategy, audience-building --- *This content is part of Dantes.io - Your Treasure Map to Knowledge* *Curated by humans at Dantes.io. Personal study use welcome; republishing this curation requires permission (team@dantes.io).* View this page online: https://dantes.io/subject/blogging