--- title: Artist Management description: Artist management involves guiding the professional careers of musicians. You will understand contract negotiation, tour planning, brand development, and team building to effectively represent artists and advance their commercial success. category: music-audio subcategory: music-business difficulty: beginner, intermediate, advanced url: /subject/artist-management --- # Artist Management Artist management involves guiding the professional careers of musicians. You will understand contract negotiation, tour planning, brand development, and team building to effectively represent artists and advance their commercial success. ## Available Resources 1 Books • 2 Courses • 3 Websites ## Courses ### 1. Artist Management Masterclass Master artist management with Hugh McDonald's course. Learn key skills and strategies to propel artists' careers! **Difficulty:** Intermediate | **Price:** Paid **Link:** https://online.berklee.edu/courses/artist-management **Tags:** artist-management, music-business, management-contracts, career-planning, touring ### 2. Music Business Foundations This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities **Difficulty:** Beginner | **Language:** English | **Duration:** 4 weeks of study, 2-5 hours/week | **Price:** Free **Link:** https://www.coursera.org/learn/music-business-foundations **Tags:** courses, music-performing-arts, music-business ## Podcasts ### 1. The New Music Business **Author:** Ari Herstand Interview podcast hosted by Ari Herstand on how independent artists actually earn money: distribution, sync licensing, publishing royalties, touring economics and label deals. Episodes press guests for specific numbers and mechanics rather than general career encouragement. **Difficulty:** Beginner | **Language:** en | **Price:** Free **Link:** https://www.aristake.com **Tags:** music-business, independent-artists, sync-licensing, royalties, music-industry ### 2. How Did You Manage That? **Author:** Ally McCrae, Sophie Paluch Interview podcast made with the UK Music Managers Forum: 23 long-form conversations with working managers of acts such as The 1975, Arlo Parks, AJ Tracey, Bicep and The Chainsmokers, on signing clients, deal decisions, building teams and running a management company. First-hand practitioner case studies are what the textbook and course in the catalog lack. **Difficulty:** Beginner | **Language:** English | **Price:** Free **Link:** https://podcasts.apple.com/gb/podcast/how-did-you-manage-that/id1459416501 ## Websites ### 1. How to Make a Living from Music (3rd edition) **Author:** David Stopps Free WIPO handbook by a working artist manager covering team building, management agreements, band agreements, label and publishing deals, touring logistics, sponsorship and merchandising. Annexes give sample short-form and long-form management contracts the reader can compare against real offers. Complements the paid Paul Allen textbook and Berklee course with a free, non-US-centric baseline. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://www.wipo.int/publications/en/details.jsp?id=4673 ### 2. hypebot.com Hypebot is a music-industry blog offering news, insights, and practical guidance on music marketing and the business of music, including streaming trends, tech, social media, and indie-artist strategies. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://hypebot.com **Tags:** websites, music-performing-arts, music-business ### 3. diymusician.cdbaby.com DIY Musician by CD Baby is a practical resource for independent artists, offering blog posts, how‑tos, and guides on music marketing, distribution, and monetization. It covers tutorials on social media, email marketing, release strategies, touring, and building an audience to grow a music career. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://diymusician.cdbaby.com **Tags:** websites, music-performing-arts, music-business ## Books ### 1. Artist Management for the Music Business **Author:** Paul Allen University textbook on the manager's role in a musician's career, covering management contracts, career plans, budgeting, touring, and dealings with labels and publishers. Readers finish able to draft an artist career plan and understand how managers are paid. **Difficulty:** Intermediate | **Language:** English | **Price:** Paid **Link:** https://www.amazon.com/dp/0815392664?tag=edmonddante07-20 **Tags:** books, music-performing-arts, music-business --- *This content is part of Dantes.io - Your Treasure Map to Knowledge* *Curated by humans at Dantes.io. Personal study use welcome; republishing this curation requires permission (team@dantes.io).* View this page online: https://dantes.io/subject/artist-management