--- title: App Store Optimization description: This topic focuses on improving the visibility and conversion rate of mobile applications within app stores. Learners will understand how to optimize keywords, metadata, screenshots, and reviews to increase organic downloads on Google Play and the Apple App Store. category: programming-tech subcategory: mobile-development difficulty: beginner, intermediate, advanced url: /subject/app-store-optimization --- # App Store Optimization This topic focuses on improving the visibility and conversion rate of mobile applications within app stores. Learners will understand how to optimize keywords, metadata, screenshots, and reviews to increase organic downloads on Google Play and the Apple App Store. ## Available Resources 1 Books • 1 Courses • 4 Websites ## Websites ### 1. AppTweak ASO Blog Blog from the ASO analytics company AppTweak, covering keyword research, metadata optimization, creative testing, ratings and store algorithm changes on the App Store and Google Play. Readers learn how app visibility and conversion work and how to plan iterative store-listing experiments. **Difficulty:** Beginner | **Price:** Free **Link:** https://www.apptweak.com/en/aso-blog **Tags:** app-store-optimization, aso, keyword-research, mobile-marketing, google-play ### 2. Product Page Optimization (App Store) Experimentation is the rigorous core of conversion optimization; this is the only authoritative description of Apple's test mechanics and confidence reporting. Apple's guide to A/B testing App Store icons, screenshots and app previews in App Store Connect. It covers treatments, traffic allocation, the 90-day limit, review requirements, reading confidence levels in App Analytics, and two case studies with measured results. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://developer.apple.com/app-store/product-page-optimization/ ### 3. App Store Search (Apple Developer) Primary source on which metadata fields Apple indexes and the keyword rules behind common rejections. Apple's own explanation of how App Store search ranks apps: text relevance from the name, subtitle, keywords and category, plus user behavior such as downloads and ratings. It includes the 100-character keyword field rules and how to assign keywords to custom product pages. **Difficulty:** Beginner | **Language:** English | **Price:** Free **Link:** https://developer.apple.com/app-store/search/ ### 4. appfigures.com Appfigures is an app store analytics and ASO platform that lets developers monitor downloads, revenue estimates, rankings, and reviews across iOS and Android, with keyword tracking, competitor insights, dashboards, and optimization guides. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://appfigures.com **Tags:** websites, technology-computer-science, mobile-development ## Books ### 1. The Advanced App Store Optimization Book (2022 Edition) **Author:** Moritz Daan, Maggie Ngai A 600-page practitioner handbook on ASO for iOS and Google Play, built around Phiture's ASO Stack framework. It covers keyword research, metadata, creative optimization, testing, ratings and reviews, localization, featuring and measurement, with contributions from more than 20 practitioners. **Difficulty:** Intermediate | **Language:** English | **Price:** Free **Link:** https://www.asoebook.com ## Courses ### 1. Google Play Store Listing Certificate Study Guide (Google Play Academy) The only structured, first-party ASO curriculum for Google Play: Google's free, self-paced learning path for Play Store listings. Short modules cover listing policies, descriptions, screenshots, icons, feature graphics, preview videos, localization, store listing experiments, acquisition reports and custom store listings, followed by an optional certificate exam. **Difficulty:** Beginner | **Language:** English | **Price:** Free **Link:** https://playacademy.exceedlms.com/student/path/313809 --- *This content is part of Dantes.io - Your Treasure Map to Knowledge* *Curated by humans at Dantes.io. Personal study use welcome; republishing this curation requires permission (team@dantes.io).* View this page online: https://dantes.io/subject/app-store-optimization